We believe freshly roasted, whole bean coffee is optimal for your coffee experience. That's why at Tadhana, we only offer whole bean coffee that is freshly roasted. We encourage you to grind the coffee right before brewing to capture the full potential and vibrant flavors of the coffee.
Here are 4 reasons why freshly roasted coffee tastes best:
- Flavor and Aroma: Coffee beans contain various volatile compounds that contribute to their flavor and aroma. Roasting causes these compounds to undergo chemical reactions, producing the familiar coffee flavors and aromas. Freshly roasted coffee retains these compounds, resulting in a more vibrant and complex taste profile.
- Degassing: After roasting, coffee beans release carbon dioxide gas that has built up during the roasting process. This degassing period is crucial for allowing the beans to stabilize and develop their flavors fully. Freshly roasted beans have a higher degassing activity, which helps to preserve the full spectrum of flavors when brewed.
- Oxidation: Coffee beans contain oils that contain flavorful compounds. However, these oils are also susceptible to oxidation, which can lead to stale and rancid flavors. Freshly roasted beans have a lower likelihood of developing these off-putting flavors since they have been exposed to air for a shorter period.
- Peak Flavor Window: Coffee beans have a peak flavor window that typically occurs within a few days to a few weeks after roasting. During this time, the flavors are most pronounced and balanced. As time goes on, the flavors start to degrade, and the coffee loses its optimal taste profile.